We remember your trips so you don’t have to.

Firef.ly is your intelligent pocket travel companion that helps plan, journal and re-live all of life’s journeys. Download it FREE for iOS today.

Why Firef.ly?


Firef.ly is your intelligent, personalised travel journal and guide. We help you get the most out of each trip you make.


Our editorial team, led by a former Lonely Planet writer, has curated and written guides for key major cities such as London, Paris, Singapore, NYC and more!


Capture your trails, photos, videos, notes, the weather and more! These are all recorded where and when they happened so you will never forget.


Review and share your journal and travel trails with friends and family. Purchase bespoke posters, photobooks and other travel swag.

Download the App

Firef.ly is a FREE download on iOS

Android friends!

Do you have an Android phone? But want to rock Firef.ly? Register your interest here and if we get enough love, we will build it. Sign up below!




A multi-award-winning digital creative with experience honed both in agencies & start-ups. Chad has deep expertise in multi-channel experience design and has travelled extensively (70 countries and counting).


Editorial Director

Travel editor who has written and commissioned content for Lonely Planet and other publications. He has also hosted travel documentaries including Roads Less Travelled with National Geographic.



A multi-talented hacker and maker of all things, with a keen eye for design. Andy has extensive experience in mobile, particularly iOS.



Aby has built, raised funds, ensured were financially & administratively sound and sold prior companies. Distinction cum laude in undergrad and earned an MBA from London Business School.

Latest news

We are incredibly honoured and excited to clock in at #77 on the Disrupt 100 list of companies sourced from more than five million startups worldwide.

Firef.ly made Mashable’s list of ‘Can’t Miss Apps’.

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So we are sorta crazy about travel, and we'd love to keep you updated on the latest adventures brewin' around the globe.

4th Floor Fitzrovia House
153-157 Cleveland Street
London W1T 6QW